Answered By: Cynthia Thomes
Last Updated: Jan 11, 2020     Views: 42

See Research Tips for MBA 640 Project 1 for tips on researching the high-end home refrigerator industry/market for the United States, the United Kingdom, and Germany for Project 1 for MBA 640.

After trying some of the boolean searches, try some of the Recommended Non-UMGC Library Resources listed in the Search Tips Guide, especially Marketline and IBISworld. 

You aren't necessarily supposed to be able to find information to answer every single question mentioned in the project instructions; but instead to conduct research in databases and on the free web in order to get a "big picture" about the state of the industry for each country/region and to make informed inferences about what's going on with the specific industry of interest. For that type of "big picture" info, you should try the MarketLine industry profiles for kitchen appliances that are available from Business Source Complete (here are links for the United StatesUnited Kingdom, and Germany) and to the MarketLine industry reports for kitchen appliances that are in Nexis Uni (here are links for United StatesUnited Kingdom, and Germany). All of those reports are from 2014, the most recent year for which we have reports available.  But this does fall within the ten year requirement.

For any further questions, please contact your instructor.

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