Answered By: Neal Pomea
Last Updated: Sep 02, 2023     Views: 93

To access the three videos that you're asked to watch for week 1 of MGMT 670, follow the steps below:

  • First, go to the Business Source Ultimate database
  • To find each of the videos, you'll need to search for each of the titles without putting quotation marks around the title
    • To find Bradley's "Capturing the value: Competitive strategies that work" video, search for capturing the value AND strategies that work.  A few entries down on the results page you'll see a "Results from Video Providers" heading, and you can click on the image or link below that heading to access the video
    • To find Narayandas's "Managing markets, segments, and customers" video, search for managing markets, segments, and customers, and again you'll see the video below the "Results from Video Providers" heading on the results page
    • To find Rivkin's "Where do great strategies come from?" video, you need to leave off the last word when you search; search for just where do great strategies come and you'll see the video listed on the results page below the "Results from Video Providers" heading

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