Answered By: Cynthia Thomes Last Updated: Mar 24, 2020 Views: 9
See Research Tips for MBA 640 Project 1 for tips on researching the washing machine market for the United States, the United Kingdom, and Germany for Project 1 for MBA 640.
Note that the guide linked to above focuses on using UMGC databases for your research, but you may want to refer to the “Recommended Non-UMGC Library Resources” section of the guide for non-UMGC resources that have been recommended by MBA faculty, as it’ll be helpful for you to supplement your findings from library databases with authoritative material from the free web.
Note, too, that you aren't necessarily supposed to be able to find information to answer every single question mentioned in the project instructions; rather, you should conduct research in databases and on the free web in order to get a "big picture" about the state of the industry for each country/region and to make informed inferences about what's going on with the specific industry of interest. For that type of "big picture" info, you should consult the MarketLine industry profiles for household appliances that are available from Business Source Complete (here are links for the United States, United Kingdom, and Germany) and to the MarketLine industry reports for household appliances that are available from Nexis Uni (here are links for United States, United Kingdom, and Germany). All of those reports are from 2015, the most recent year for which reports are available from these databases.
If you need additional assistance, or if you have any questions about the requirements for the assignment, please contact your instructor.