Answered By: Cynthia Thomes
Last Updated: Sep 11, 2020     Views: 178

Project 5 for MBA 670 asks you to choose a product and country from lists provided in your classroom and to then create a business plan that discusses how you could expand a company's business into your chosen country by introducing your chosen product to that country.

Following is information that should help you find the information that you've been asked to include in your business plan.

  • Main competitors: One way to find the main companies that already offer the product that you chose in the country that you chose is to find the NAICS code that applies to the product's industry (see NAICS Codes for more information about how to find an industry's NAICS code) and to then run an industry search in Hoovers for that NAICS code. On the industry overview page, scroll down to the Geographic Segmentation section and click on the hyperlinked number in the Companies column to see a list of companies. (Note that you may need to click on the “Show Rows with Values Less Than 5% of Total” link in order to see the country that you chose.)
    Alternately, if you know the name of a company that makes the product that you chose in the country that you chose, you can use databases such as Business Market Research Collection, Business Source Complete, Hoovers, Mergent Online, and Nexis Uni to look up the company and find its competitors.
  • Forecasted market and segment growth: See Business Research: Trends and Projections for tips on finding industry forecasts, including financial forecasts.
  • Competitive edge: Since you need to discuss ways that your company could gain a competitive edge over other companies, one way to find an area where your company could stand out would be to look at SWOT analyses for some of the companies that you identified as being competitors to your company; the strengths, weaknesses, opportunities, and threats that others have found for those companies should give you some ideas of how your company could set itself apart from the competition. To find companies’ SWOT analyses, see Business Research: SWOT Analysis
  • Value chain activity relocation: Use the course material and links in your classroom to help you decide which activity or activities from your company’s value chain you might want to relocate to your chosen country.
  • Legal business entity to market the chosen product in the chosen country: Use the course material and links in your classroom to help you determine the best mode of entry for introducing your chosen product to your chosen country.
  • Impact of the chosen country’s legal, ethical, and cultural standards on the company’s operations in the country: Use the course material and links in your classroom to help you understand how your company’s expansion to your chosen country might be affected by formal or informal structures in place in that country.

For additional information about starting or expanding a business into a particular country, you might also want to consult:

You may also want to use databases such as ABI/INFORM Collection and Business Source Complete to search for articles that discuss the market for your chosen product in your chosen country or that discuss regulations that could affect how your product might fare in the country, etc. To do that, you can run searches such as:

  • [product] AND [country] AND market*
  • [product] AND [country] AND (customer* OR consumer* OR purchaser* OR buyer*)
  • [product] AND [country] AND (law* OR regulation*)

If you need further assistance with finding information for project 5, please Ask a Librarian.

If you have questions about the requirements for project 5, please contact your instructor.

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